Red Envelope Madness!

Wednesday, November 24, 2004

Napster and Blockbuster Online in Co-Marketing Deal

Via Clickz.com:
"Napster and Blockbuster Online entered a co-marketing deal to package their music and movie services together in a 'Digital Duo' gift card. The card, which will be available in time for the holidays, costs $20 and is available at RadioShack retail outlets.

Card holders get unlimited access to Napster's music library and two free track downloads from that service, as well as a month of free movie rentals from Blockbuster's DVD-by-mail offering.
The Digital Duo card offers 32 percent savings off what consumers would pay by purchasing the same digital entertainment packages separately. Ordinarily, the Blockbuster Online membership is $17.49 per month and a month of Napster access costs $9.95. "
Read the rest of the article

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