Thursday, March 17, 2005

What if "shipping tomorrow"...

means burning today? I often wonder why my local distribution center will make a movie ship tomorrow, even when it's coming from nearby. Probably the main reason is that of volume. They run out of time to process everything in one day. However, what if Netflix sometimes makes your stuff "shipping tomorrow", because they have to make more copies? Let's say that they have a deal with the movie studios that Netflix can burn their own discs instead of passing that expense onto the studios. Let's say that Netflix can burn more discs in response to greater demand. Let's also say that the only place this happens is at Netflix headquarters, in San Jose, CA. If you request one of those titles from your local distribution center, and they don't have enough copies, they request more from San Jose, which burns them, and sends them to your DC by Fed Ex, which arrives the next day. What do you think of that theory?

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