Subscriptions reverse rental drop

Via Video Business online:

By Jennifer Netherby

NOV. 10 | Rentrak Corp., using a new model that includes revenue generated by online and in-store rental subscriptions, is showing that consumer rental activity is basically even with last year, not down dramatically as it previously thought.

Online rentals now account for 7% to 9% of overall rentals, according to industry estimates, up from about 2% in 2003. Netflix is the dominant player in the online segment, where it competes with Blockbuster, Wal-Mart and a variety of small rental operators.