Blockbuster is eating into Netflix's Market share

via Video Business Online:

"MARCH 3 | As consumers continue to embrace online rentals, Blockbuster Video is chomping into Netflix's share of the market segment.

Netflix, which held a 97% market share of online rentals in 2003, saw that share decline to 85%, due to new competition from Blockbuster.com, according to the NPD Group, which tracks DVD rentals and sales at retail through its VideoWatch service.

Blockbuster controlled 11% of online rentals in 2004. Wal-Mart and other online services such as GreenCine and CafeDVD made up the remaining 4%.

Still, online DVD rental subscription services grew to 15% of the entire rental market in 2004, nearly doubling their share rentals over the previous year, according to NPD. Blockbuster is now at around 500,000 subscribers and Netflix at 2.6 million."

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