How to tell if a movie is crap
Video Business OnlineAs disc industry stories infiltrate the mainstream, consumers are realizing that fast disc releases typically indicate the movie was a box office dud. That thinking might influence their purchasing and rental habits, believe some store managers.
"Didn't Van Helsing have a short window, and it sucked?" asked Scarecrow Video buyer Mark Steiner. "You start training people with that."
Most sell-through retailers seem to prefer shorter windows over longer, because they use a film's theatrical campaign as essentially free promotion for their DVD product.
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