Some sleep-deprived folks are going to try to watch movies for more than 5 days in a row, continuously, in order to set a new world record for movie-watching. In Times Square. Sponsored by Netflix, of course. The prizes are great. If I could stay awake for more than 120 hours, I would go for it, but I value my sleep too much. After watching movies, my second favorite thing to do is sleep.
The longest I've ever continuously watched movies was probably at the Full Frame Documentary Film Festival, when I was watching movies from 8 AM to 10 PM. Even so, the most consecutive movies I watched was only five.