Monday, October 16, 2006

Why no corporate blog for Netflix? Updated 10-26-06

Mike at Hacking Netflix and I have often wondered why Netflix doesn't have a corporate blog. The closest they came was when their in-house movie critic James Rocchi had one. This story about Wal-Mart getting into trouble with a blog , by disguising it as a fan blog, makes me glad Netflix hasn't done that. People used to think Mike's blog or my blog were corporate blogs, but that's not the case. Mike gets alot of information from Netflix contacts he has, but he's not on the payroll, as far as I know. I'm glad that Netflix is obviously sharing information with Hacking Netflix, but not making him their mouthpiece, so he retains some credibility, and they aren't directly risking potential damage to their image by association with him.

A quick search reveals that Netflix is not forbidding employees from publicly acknowledging online where they work. I wonder if they have a policy governing employees speaking for the company. Here are some:

Robert Fagen
Michael Rubin
Neil Hunt
Wesley Miaw
Eric David

That's just five out of hundreds of employees. Surely, there must be more? Do you know of any others?

UPDATE: I've added Advertising Production Specialist Eric David to the list. 10-26-06 I must say that all of these employees are blogging as private individuals, not as representatives of Netflix. I apologize if that distinction is not clear. 10-26-06

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