Blockbuster Video collecting Netflix subscriber info
Blockbuster Online has a new gimmick to get you to switch from Netflix. You can bring the "tear-off address flaps of your Netflix rental envelopes" to Blockbuster Video and use them like coupons for "free" rentals. I say "free," because you pay for the time, the gas, and the video, if you don't return it on time. The promotion runs from now until December 21.
This is not going to work, because Netflix subscribers hate making the trip to the store twice for the same movie, the limited selection, and due dates.
This promotion is a way for Blockbuster to find out exactly which of you are Netflix subscribers, so they can spam you. Netflix isn't going to sell their membership mailing list to Blockbuster, so Blockbuster is going to get you to volunteer the information.
Via PRN news press release.