Red Envelope Madness!

Wednesday, October 06, 2004

DVD collectors thrill to the chase, not the viewing

Adam Graham
The Detroit News
Oct. 5, 2004 12:00 AM

"'We're a society of collectors. We just want to own stuff,' says Scott Hettrick, editor in chief of Hollywood-based DVD Exclusive magazine. 'It's a social phenomenon capitalizing on a very common part of human nature - the want to own things and buy things.'

Hettrick says consumers form a strong personal connection with DVDs.

'People have more passionate personal feelings about movies and TV shows than a lot of other things,' he says. 'People start to identify with characters in movies and TV shows, and they feel like the movies or the characters really speak to them. They somehow touched a nerve. It can be as simple as the music in 'The Breakfast Club' bringing back some sort of nostalgic feelings, and they want to own that somehow and have a piece of it.'"

Studies show people are buying movies, rather than renting them, more than ever. In the first half of this year, sales of DVDs and VHS tapes were up 23 percent over the same time last year, while rentals of VHS and DVDs fell 19.1 percent, according to data complied by DVD Exclusive.


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