JS Online: Movies in the mail: "Dan Neesley of Greendale came back to Netflix three years ago after quitting the service for a while.
He had tried purchasing the DVDs he wanted to watch, but 'realized that that was a war I could never win.'
Instead, he relies on Netflix to find movies he wants to watch and to learn about films he has never heard of.
'It's an embarrassment of riches,' he said. 'I'm watching much more selectively. Things I wouldn't have bought or wouldn't have rented.'
Clouston, Netflix's spokeswoman, said that's the key to the company's success.
'We're turning movie watchers into movie lovers,' she said."
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