More on Hollywood Video's in-store program
"They don't even have to walk in the door with money in their hands," said Ralph Noe, a store director for Hollywood Video. "The customers are really enjoying the convenience. We've had people rent as many as three titles a day for three weeks in a row.
"...the newest releases do not become available to MVP cardholders until they have been on store shelves between three to five weeks, Noe said customers are renting more from the store's library to either see fairly recent movies or to catch up with a classic.[This happens with Netflix, too--Becky]
"'It's been terrific, absolutely terrific,' he said. 'People are realizing their membership is much more now.' " Source