By Jennifer Netherby
NOV. 10 | Rentrak Corp., using a new model that includes revenue generated by online and in-store rental subscriptions, is showing that consumer rental activity is basically even with last year, not down dramatically as it previously thought.
Online rentals now account for 7% to 9% of overall rentals, according to industry estimates, up from about 2% in 2003. Netflix is the dominant player in the online segment, where it competes with Blockbuster, Wal-Mart and a variety of small rental operators.
Wednesday, November 10, 2004
Subscriptions reverse rental drop
Via Video Business online:
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