Napster and Blockbuster Online in Co-Marketing Deal
"Napster and Blockbuster Online entered a co-marketing deal to package their music and movie services together in a 'Digital Duo' gift card. The card, which will be available in time for the holidays, costs $20 and is available at RadioShack retail outlets.Read the rest of the article
Card holders get unlimited access to Napster's music library and two free track downloads from that service, as well as a month of free movie rentals from Blockbuster's DVD-by-mail offering.
The Digital Duo card offers 32 percent savings off what consumers would pay by purchasing the same digital entertainment packages separately. Ordinarily, the Blockbuster Online membership is $17.49 per month and a month of Napster access costs $9.95. "