The store will resemble a bank lobby full of vending machines that renters can use to select a movie or video game.
Besides convenience and a large selection, Mr. de Laforcade is betting that customers will be attracted to the self-service store by the price. Movies will cost 99 cents for six hours or $2.50 for 24 hours with a free membership card. Users can also reserve a movie in advance on the company's Web site, www.moviebankusa.com, and the video will be blocked from other customers at the store for three hours. In addition, customers can sign up online to get an instant message or an e-mail when a movie that is not available is returned to the store's inventory.