In sharp contrast to Netflix, which makes it easy to cancel their service:
IF I were asked to think of an online company that provides exemplary customer service to its subscribers, Netflix, the DVD rental company, would come to mind well before AOL. When I took a look to see whether Netflix offered a way for a customer to cancel membership swiftly while online, I discovered that it provides a procedure — a click on a link, a click on a checkmark box, and one more click to complete — that would take no more than two seconds. No exit interviews, no last-ditch offers while I'm held captive on the phone.
Seeing how Netflix would be so protective of my time were I to leave makes me all the more unlikely to do so.
You should read the whole article. It's scary-funny.