Hacking Netflix has instructions for how to enter the Netflix Instant Watching lottery. I followed the instructions just for fun, and I "won"! I clicked on the help link on the Netflix home page and searched for "instant watching". I clicked on one of the questions, and it contained a link to instant watching, where I saw the Netflix WatchNow home page which told me I could "start now". So I clicked on Start Now, and got the above message.
Only a few members can try this method each day, so some unlucky person must have been robbed of a chance to watch Netflix movies on his PC tonight, because of me.
Ironic, isn't it?