Despite its Recent Declines, Renting a Video is still America's Favorite Way to Watch a Movie

According to this report by Research and Markets, titled The Future of Video Rental: A Strategic Analysis of the US Market:

Traditional video rentals in the US plunged more than 20% from their 2001 peak to 2004 and retailers are scrambling to adapt. Can stores get revenue growing again with subscription plans, games sales, rentals and expansion of their share of the robust DVD sales market?

With this report find out:

- How big can the subscription rental business become?

- What will be the impact of online rentals, VOD and movie downloads?

- Can used DVD sales carve out a significant chunk of the business?

- Can video stores capture a significant piece of sell-through in the years ahead?

- How big a factor will games be in the future of video stores?

- What would be the impact on the business of Hollywood's sales to Blockbuster? To Movie Gallery?

Despite its recent declines, renting a video is still America's favorite way to watch a movie, as evidenced by the comparison of annual rental turns vs. box admissions, video sales and VOD/PPV rentals below. By building on existing strategies and undertaking new ones, video rental stores can reinvent themselves yet again.

Topics covered include:

- History

- The Subscription Revolution

- The Rental Store of the Future

- The Changing Retail Marketplace

- New Technology: Threats & Opportunities for Retailers

- Video Rental's Impact on Studio Economics

- Findings from the AMR Video Model

For more information visit http://www.researchandmarkets.com/reports/c22516

Research and Markets
Laura Wood
Senior Manager
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