Because DVD is a high quality format being adopted by more and more people, the audience is becoming broader and more diverse. Netflix enables everyone to find movies that fit their unique taste. We don't all have to like the same things anymore.
Netflix is becoming a major distributor of independent films, releasing them first and exclusively on DVD. It used to be that direct-to-video films had a bad reputation as being lower quality, but as more and more artsy-fartsy films go straight to DVD, that reputation is changing. If they can release their films on DVD, filmmakers don't have to worry about making big boxoffice movies for the mainstream. They don't have to compromise their artistic vision in order to find an audience, so the financial risks are lessened.
Via The Los Angeles Times
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