E! Interviewed James Rocchi

Although this interview from E! Online is as old as dirt, but I think it's interesting to note what the official Netflix reviewer says about his role on Netflix.com:

A: "I think that reviewing films on the site is completely separate from the bottom line -- we run positive and negative reviews of films because we care about movies and want folks to be able to read historical and critical information about them; we also run customer reviews as well, both positive and negative. In terms of the overall feel of the site, I think its much preferable for Netflix to care about movies and articulate opinions about them than it is for us to grit our teeth and say "It's great. ... It's great. ... It's great...." about every movie we carry. And, I'm also not kidding myself. Do I think my negative review of Independence Day will keep people from renting it? Absolutely not. Do I like to think that after reading that review, someone might think about why someone might have disdain for Independence Day? Absolutely."

Q: Although I never rented it from Blockbuster, a friend of mine claims that "Last Tango in Paris" was edited for rental in that store--a critical scene (you know the one) was allegedly cut. Does Netflix.com let it all hang out and give the viewer the real deal or what?

A: We at Netflix don't carry "adult material" -- which is to say, porn. But when it comes to a saucy narrative film, like, say Crash or Quills or Henry and June or Last Tango in Paris, we offer the version the studio puts out, every time, no qualms or caveats.