"Welcome to Walletbuster Video. See this $18 DVD? We'll let you borrow it for a few nights for slightly less than it would cost to purchase it for yourself. And have we told you about our great new program which will make your rentals negligably cheaper, so long as you rent at least twelve movies every week, without exception? Oh, and if you're one of those people who returns movies on time, now you get to pay the late fees for the people who don't! That's right, we're raising prices on the responsible people in order to accommodate the irresponsible ones!"