ALVISO, Calif., June 7 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVR), today announced the launch of TiVoCast(TM), a revolutionary new service which will deliver broadband video directly to the television sets of TiVo subscribers. The TiVoCast service turns Web video into television by bringing top broadband content now only available on the PC to the TV set.
"The range and quality of broadband video is exploding on the Web, but it's not TV until it is on the TV," said Tom Rogers, CEO of TiVo. "With the TiVoCast service, we are once again transforming the television experience by bringing the rapidly expanding array of video content on the Internet into the living room."
"Television is still the preferred platform for watching video. The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today and providing a wide variety of choice that will be of interest to all segments of the TV audience," said Tara Maitra, TiVo's Vice President and General Manager, Programming. "The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo."
As part of the launch, TiVo announced that it has reached new agreements with leading video content providers including the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), The New York Times, Heavy, iVillage and CNET among others.