Friday, February 04, 2005

Netflix competitor Amazon Unveils Loyalty Shipping Program

via The Street.com

Amazon is offering a customer loyalty program which costs $79 per year, and for which you receive free two-day shipping or overnight for $3.99. In other words, you'll break even after your ninth purchase. The article asks if this is Amazon's way of preparing to take on Netflix in the online DVD rental business.

1 comment:

  1. They're setting up a subscriber base, building their brand.

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