Friday, September 16, 2005

New Netflix "drop point" in Springfield, IL speeds Midwest turnaround times

Via Springfield Journal-Register:

"It's not exactly a matter of national security that 'National Security' might move faster from your Netflix queue to your Springfield-area mailbox.

But the company that rents DVDs by mail isn't talking too much about why some labels reading 'Nearest shipping facility' have 'Springfield, IL' written on them.

It's what Steve Swasey, director of Netflix's corporate communications, calls a 'competitive advantage' over rivals such as Green-Cine and Blockbuster. All Swasey could say is that Springfield is a new 'drop point' for DVDs, in that they're sent here from the closest distribution center, in St. Louis.

'That ensures that we can get the DVDs to subscribers within a day, and nobody else does that,' Swasey says."

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