Have you ever wondered if it's worthwhile to use the green button in Netflix, to save a title to your queue, even before it has a release date? Well, it turns out, it's very important for you to do so. According to this article , "Netflix informs studios which of its 50,000 titles its 3.2 million subscribers put in their 'queues,' to be mailed when the product comes out. "
Using this information, the studios know how great the demand for a title is, and based on that, they determine how many DVDs to make.
"By placing real orders for material they want to buy or rent, consumers are voting with their pocketbooks, industry analysts say."
Your queue, and Amazon's pre-sale list, says Michael Arkin, senior vice president of marketing for Paramount Home Entertainment, "are opinion polls of a sort, earpieces into buyers' tastes. It's a way of taking the pulse of the public, checking it on a daily basis."
You actually influence how many copies of new releases Netflix will have, by saving titles to your queue before the movie is released.
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