New 30-Second Spots Extend 'Movie Waiting for You at Home' Campaign on
Network and Cable TV
LOS GATOS, Calif., April 20 /PRNewswire-FirstCall/ -- Netflix (Nasdaq: NFLX), the world's largest online DVD rental service, today introduced new creative that extends the brand's 'There's A Movie Waiting for You at Home' television advertising campaign. Three new 30-second spots that entertainingly highlight the ease and convenience of the company's subscription service will begin airing nationally on April 24, 2006.
A spot entitled 'Gangster' features actor Tony Sirico of 'The Sopranos'fame. Sirico portrays a gangster who comically 'encourages' a homeowner to sign up for Netflix. The homeowner's wife puts her two cents in, at her peril.
A spot called 'Office' features an exchange between two co-workers, one of whom is already a Netflix member. The member reflects that he probably has a movie waiting for him at home and he does indeed, as a gladiator is giving his wife a massage at that exact moment.
There is a second ending to the 'Office' spot that will be alternated throughout the flight to keep viewers guessing. The second ending reflects that a movie is waiting at home as a spy hangs suspended in the member's living room.