Amazon.co.uk enters DVD rental market in UK

via Reuters.co.uk:

"LONDON (Reuters) - The Amazon.co.uk is launching a DVD rental service, the online retailer's first foray into a market that was pioneered by U.S.-based Netflix.

The service will be integrated into the website's popular DVD store, and rental customers will receive 10 percent off DVD purchases.

'Amazon is determined to be the best place to rent DVDs -- online or off,' Chief Executive Jeff Bezos said on Thursday.

DVD rental services allow customers to keep a set number of DVDs at one time for a monthly fee, with no late charges. They are managed online, but customers receive and return their movies through the post.

Unlike most other services, Amazon imposes a limit on the number of DVDs customers can rent per month. Its lower-priced plan costs 7.99 pounds per month for two DVDs at a time, with a limit of four per month. The more expensive package is 9.99 pounds per month for three DVDs at a time, with a limit of six per month. Postage is free."