Blockbuster Web site gets more visitors than Netflix in November

via Always-on network:

Blockbuster's Web site saw 9.3 million unique visitors in November, surpassing Netflix's visitors of 8.2 million in the same period, according to comScore Networks....

While November was a good month of traffic at Blockbuster.com, the question is whether the video-rental chain can sustain it....

Additionally, it's unclear whether all the news-generated traffic resulted in customers. It may have just been an audience full of media and Wall Street investors conducting due diligence....

Dallas-based Blockbuster's increasing popularity on the Web coincides with its entry into the online DVD rental business, and subsequent series of hard-to-pass-up offers to customers.