via Reuters.com: "NEW YORK (Reuters) - Blockbuster Inc. (BBI.N: Quote, Profile, Research) , the largest U.S. video rental chain, on Wednesday cut the price for its online rental service, undercutting its rivals in an escalating battle for online customers.
Blockbuster said it was cutting the subscription price for its online rental service by $2.50 to $14.99 a month plus tax effective immediately, guaranteed through January 2006. " READ MORE
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