Monday, March 07, 2005

Blockbuster is eating into Netflix's Market share

via Video Business Online:
"MARCH 3 | As consumers continue to embrace online rentals, Blockbuster Video is chomping into Netflix's share of the market segment.

Netflix, which held a 97% market share of online rentals in 2003, saw that share decline to 85%, due to new competition from, according to the NPD Group, which tracks DVD rentals and sales at retail through its VideoWatch service.

Blockbuster controlled 11% of online rentals in 2004. Wal-Mart and other online services such as GreenCine and CafeDVD made up the remaining 4%.

Still, online DVD rental subscription services grew to 15% of the entire rental market in 2004, nearly doubling their share rentals over the previous year, according to NPD. Blockbuster is now at around 500,000 subscribers and Netflix at 2.6 million."
Read more

No comments:

Post a Comment