Thursday, March 17, 2005

What if "shipping tomorrow"...

means burning today? I often wonder why my local distribution center will make a movie ship tomorrow, even when it's coming from nearby. Probably the main reason is that of volume. They run out of time to process everything in one day. However, what if Netflix sometimes makes your stuff "shipping tomorrow", because they have to make more copies? Let's say that they have a deal with the movie studios that Netflix can burn their own discs instead of passing that expense onto the studios. Let's say that Netflix can burn more discs in response to greater demand. Let's also say that the only place this happens is at Netflix headquarters, in San Jose, CA. If you request one of those titles from your local distribution center, and they don't have enough copies, they request more from San Jose, which burns them, and sends them to your DC by Fed Ex, which arrives the next day. What do you think of that theory?


  1. I dunno, the time it would take to burn several (dozen/hundred) movies is significant, and I think Netflix would hate to pay for FedEx shipping, especially next day.

    Also, I've never seen a burned disc from Netflix.

  2. I have to agree with usman. The logistics of running such an operation, as well as the overhead costs, would make it impossible.

    Then of course, there's the fact that the movie studios would never go for it.

    I'd love to live in a world where that actually worked, though. Order a movie and you get a burned copy if there are no real ones available.