Randy Hargrove, a spokesman for Dallas-based Blockbuster Inc., said the decision to cancel the 'no late fees' policy is made by independent franchises. About 4,600 company-owned Blockbuster locations will continue the program, he said. "
When the program started in January 2005, about 550 of Blockbuster's approximately 1,060 franchisees took it up as well. About 400 franchisees continue to run the program, with about 150 dropping it.
Props to hackingnetflix