TV-on-DVD releases have snowballed to fuel and capitalize on power watching. "70 percent of all TV series on disc were released in the past year," says Steve Swasey, director of corporate communications for the rental service Netflix. And they're flying out of the warehouse.
Since the first-season DVD of Lost was released in September, Netflix has shipped almost 400,000 copies to its subscribers. Customers have ordered 4.4 million copies of the first five seasons of The Sopranos, the show that launched power watching when it first started coming out on disc in 2000. TV DVDs now account for 15 percent of the million titles Netflix ships daily - 23.5 million in total since 1999, Mr. Swasey says.