Netflix Unveils Profiles(TM)

I especially like the family-friendly feature. You can make a separate profile for your children, which allows them to control their own queues, within limits you set for them.
via prnewswire.com:

Parents can use Profiles to control their children's queues by setting limits on the MPAA rating of movies that their children can browse and add to their individual queues. Parents can determine if their children's queues should allow G, PG, PG-13 or R movies. To assist parents, Netflix also launched its Select-by-Age categories, making browsing and selecting movies easier and more time efficient. Parents can search by age across 30,000 titles to select suitable entertainment for their children. Netflix offers five Select-by-Age categories: Ages 0-2, Ages2-4, Ages 5-7, Ages 8-10 and Ages 11-12. All kid-friendly movies, cartoons, educational programs and television shows available on Netflix are classified within these age-specific categories.

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