Found this quote today, from Jeff Bezos, head of Amazon.com, via Wired.com:
Q:"What about videos? Netflix says it believes you're going to enter their rental-by-mail business."
A:"Our policy is not to preannounce what we might do. But that is a business we know something about. One of the big costs here is that an extremely large fraction of those monthly subscription fees are used to acquire new customers. Amazon is well positioned to offer a low-priced service of high quality, and we wouldn't have to pay heavy marketing fees."
He's basically saying, We're poised on the brink of doing something, but I don't want to spoil the surprise.