Marketing Blockbuster's subscription plans validates and raises awareness of this business model, meaning Netflix spends less of its marketing time convincing customers that it's not a wacky way of renting movies.
Thursday, August 05, 2004
It's not wacky
Motley Fool's POST OF THE DAY "It's Still About the Cost" By Newsman August 4, 2004 says how Blockbuster is helping to grow Netflix's business:
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I agree, Blockbuster is really validating the business model and now that I think about it, I'm pretty sure that seeing Blockbuster's imitation caused me to look into Netflix and start my own subscription. Well, that, and finally moving into a less tentative home arrangement. :)
ReplyDeleteWow, that's great!
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