It's the late fees, stupid.
In Boston the company has cut late fees dramatically and is running an amnesty for customers with late-fee balances. Nationally, the Dallas chain has launched a monthly movie pass program that eliminates the fees and it is getting ready to roll out an Internet-based subscription service that does the same.
Monday, August 02, 2004
Blockbuster is revamping its late-fee policy to lure back customers
By Bruce Mohl, Boston Globe Staff | August 1, 2004
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