Red Envelope Madness!

Monday, August 23, 2004

Netflix Nielsens

According to InternetRetailer, if you feel like you've been seeing nothing but Netflix ad banners lately, you have. They're the number one retail goods and services advertiser on the Web. Of course, Blockbuster is moving in on them.

The top 10 cited by AdRelevance and their number of online ad impressions, in millions:
Netflix, 405.3
Classmates Online Inc., 154.4
True, 142.9
Amazon.com Inc., 110.9
Target Corp., 76.2
EBay Inc., 65.3
Best Buy Co. Inc., 62.7
SmartBargains, 49.7
Date.com Inc., 49.4
AllPosters.com, 45.9


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