Friday, May 27, 2005

How Netflix Could Use Recommendations To Increase Subscriptions

Garrick Van Buren, of, believes Netflix could increase subscriptions by automatically sending people recommended discs, in addition to just what's in your queue. What do you think of this idea?


  1. That just seems like a way to increase costs with little benefit. Netflix recommendations have been pretty poor in my experience and I wouldn't be interested in receiving them automatically, even if it was a bonus beyond what I was allowed out with my plan.

  2. And now that I've read the explanation it seems like an even worse idea.

    Since Netflix makes the bulk of their revenue on a tiered subscription model, the discs in each of their tiers could default to a ‘Netflix Suggestion’ with additional membership dollars going to override their recommendation engine with a something I’ve selected. The upshot is, of my 3-at-a-time subscription - 1 or more of them could be selected and delivered by Netflix - thereby guaranteeing new stuff is always in the queue.

    Wouldn't it just be simpler to visit the recommendations page and add them to your queue rather than relying on Netflix to decide what you should watch unless you bribe them into letting you make your own decisions ?

  3. It sounds like a horrible idea. I just don't see how this would help Netflix in any way.