Netflix competitor Greencine has big advantage through blogging

The business of blogging / Small companies promote themselves through Web logs:

"the GreenCine Daily blog (daily.greencine.com) draws about 80,000 visitors each month with its dispatches from film festivals around the world.

Woo credits the blog with helping double his company's sales in 2004. 'When we started off, I was skeptical about whether it would be successful, but it is core to our strategy,' he said. "

Read more