Red Envelope Madness!

Tuesday, May 10, 2005

Overnight success for independent film maker leads to deal with Netflix

India-born Debdoot Das was just filming his salsa class one day, when his friends asked if they could buy a copy.

Made on a Mac with Final Cut Pro and DVD Studio Pro, the Quick and Dirty Guide to Salsa has been the highest-selling dance video on Amazon.com, leading to distribution deals with Navarre and NetFlix.

“I became my own label based on the success of one video,” marvels Das. “And that guarantees entry in the brick-and-mortar stores.” Now, two more videos — featuring intermediate and advanced salsa lessons — are in the works.

Rent it from Netflix here.

Via Apple Computer

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