Thursday, May 26, 2005

Netflix makes your heart go hmmmm...

I was surfing Amazon.com today, where I learned a new word. It's "". are trademark brand names that evoke an emotional response. Netflix(tm) is an example of one such "lovemark", because it inspires such crazy, passionate loyalty and love from its customers.

Do you have any idea what they're talking about?

4 comments:

  1. I Kind of understand what they're saying. I'm super defensive of Netflix and I'm not sure why. I mean they've never let me down and I've heard bad things from friends about Blockbuster to thus justify my feelings towards Netflix, but maybe I'm too loyal? :)

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  2. Besides netflix, I can think of a couple of other trademark brand names I would consider "Lovemarks"

    TiVo, for example.

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  3. You'll have to pry my Apple PowerBook from my cold dead fingers.

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  4. Apple(r) is indeed a Lovemeark.

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