Thursday, May 26, 2005

Netflix makes your heart go hmmmm...

I was surfing Amazon.com today, where I learned a new word. It's "". are trademark brand names that evoke an emotional response. Netflix(tm) is an example of one such "lovemark", because it inspires such crazy, passionate loyalty and love from its customers.

Do you have any idea what they're talking about?

2 comments:

  1. You'll have to pry my Apple PowerBook from my cold dead fingers.

    ReplyDelete
  2. Apple(r) is indeed a Lovemeark.

    ReplyDelete