Red Envelope Madness!

Monday, May 16, 2005

Netflix considering ads on mailers and Web site

Jennifer Netherby, writing for Video Business Online, was at the Piper Jaffrey Seventh Annual Technology Conference, where she heard CFO Barry McCarthy say that "Netflix would deliver downloaded movies to TV sets through devices that connect to the TV and Internet and have Wi-Fi capability."

McCarthy also said that "Netflix, meanwhile, is considering selling advertising space on its DVD mailers, Web site and through targeted e-mails, which also could improve profitability.

Netflix will be testing different advertising options in the next few months and might announce more initiatives in the coming quarters, McCarthy said." Continue reading

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