Red Envelope Madness!

Tuesday, May 24, 2005

Netflix is the sole entity willing to distribute Tim Robbin's hot potato film

via the LA Times:

According to Netflix Chief Content Officer Ted Sarandos, Robbins' film is the kind they seek out: quality movies that are "marketing challenged" and often fall through the cracks in mainstream Hollywood.

Controversy is less of a hurdle for Netflix, he says, because there's plenty of room for a diversity of voices in their 40,000-title library.

"Consolidation of media outlets results in more homogenized offerings," Sarandos said. "And the square footage and limited shelf space of mainline retailers is so valuable that they're managed closely ā€” stocked with mass-appeal product that squeezes out films like Tim's. We're not espousing a political position but providing a platform."

"The audience for small films is there ā€” but fragmented," Sarandos said. "Because we have a national footprint, we can service every community in the U.Sā€¦. We're beloved by customers for bringing movies to people who can't afford to go to the Sundance Film Festival ā€” as well as by filmmakers for giving a voice to those on the fringe."
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