As more and more kids -- the prime target moviegoers -- order their movies through Netflix, Movielink computer downloads and cable VOD, theatergoing is taking a hit. (Even with the summer in full swing, admissions for the year are down 7%.)
What they are considering, as a solution, is to release movies simultaneously in theatres and on home video. Wouldn't that be great?
What everyone knows, but few want to admit on record, is that day-and-date delivery of movies through every platform -- with different pricing -- is inevitable. As Landmark Theatres marketing chief Ray Price puts it, 'This is the year that the walls of Jericho could come tumbling down.'
Via Hollywood Reporter: