In this article on TV over the Internet, aka IPTV, Reed Hastings, CEO of Netflix, "supports [the] hope that consumer demand exists for millions of channels. Mr. Hastings says Netflix ships 35,000 unique DVDs to subscribers in the U.S. every day. He also believes that IPTV will give rise to a tidal wave of new programming. 'The web is a bastion of freedom, and the rate of creation is unbelievable,' he says."
Imagine 35,000 titles being downloaded by 3 million people each day. How much bandwidth would you need?
Imagine 3 million people all downloading a million discs each day. If they were available by download, that number could increase to 3 million downloads per day. Demand would surely increase. Netflix members and visitors already watch more than 90,000 movie trailers per day on the Netflix website.