Red Envelope Madness!

Thursday, June 23, 2005

What do you value most about Netflix?

I've found a blogger who puts into words the very thing that originally made me a Netflix fan:
"However, what I find even more compelling about Netflix is the ability to track new DVD releases and maintain a growing list of movies that I would like to see. I can even add and track movies that have not been released in theatres or on DVD. Netflix can then provide automatic management of new DVD releases into my viewing list on a schedule that I can adjust. On top of that, Netflix provides recommendations and reviews from critics as well as the Netflix community. The net effect is that I now have a relationship with Netflix where Netflix is my personal 'movie concierge' or 'movie butler'. By providing these personalized services, Netflix is enhancing my overall movie watching experience by ensuring that I see more quality movies that align with my interests and tastes. This value is something that allows Netflix to maintain a premium over other companies that solely focus on delivery efficiency, as well as ensure stickiness that increases switching costs for customers. "
Read more.

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