Monday, July 11, 2005

Netflix offers advertisers access to subscriber base

San Jose Business Journal reports that:
Netflix, the home DVD rental delivery business, said Monday it is starting to provide "relevant" advertisers with access to the company's more than three million subscribers.

Netflix Inc., (NASDAQ:NFLX), of Los Gatos, said it will offer advertisers a range of options, from placements in e-mails it sends to customers or messages on the red mailers its sends to subscribers homes with their requested DVDs.

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