Netflix "winning the fight on all fronts"

Via Forbes.com:

"We have virtually every DVD published--from classics and new releases to TV and cable series" trumpets Netflix. The online DVD rental company may be a braggart, but with over 50,000 titles and a Panglossian "250 genres", it has seen second-quarter profit nearly double as it pulls in new subscribers.

Despite formidable competition from the much larger Blockbuster (nyse: BBI - news - people ), Netflix (nasdaq: NFLX - news - people ) turned in profit of $5.7 million, or 9 cents per share, for the three months ended in June, compared to net income of $2.9 million, or 4 cents per share, for the same period last year.

What is the secret of Netflix's continuing popularity? Probably a combination of no late fees and free shipping both ways. A few industry analysts see a correlation between Netflix's growth and dwindling audience numbers at movie theaters.

Read more