Via MediaBuyerPlanner :
TV viewers are complaining about excessive commercials that seem more intrusive than ever and slow down the programs they surround, USA Today reports. Some of those complaints could be due to ABC requiring all drama producers to move to a six-act format, rather than the traditional four-act format, this fall. All of The WB's dramas use the format too. CBS, NBC, and FOX use it on some shows.
Only 45 minutes of each hour of TV are devoted to programs. The rest is "clutter."
ABC ad-sales chief Mike Shaw says he's perplexed by increasing complaints.[emphasis mine--B] Viewers must "feel that way because they love the show so much, that they really notice it when the breaks are there," Shaw says.
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